Industry Insights
Consumerism and How Clinical Labs Can Take Advantage of a Growing Trend
July 22, 2025
For those who may be unaware, LigoLab CEO Suren Avunjian wrote a thought-leadership piece for MedCity Influencers focused on the continued growth of consumerism in healthcare and how clinical laboratories can position themselves for future profitability by expanding into new areas of the care continuum.
Click the link below to access his insightful article.
MedCity Influencers: How Technology is Enabling Clinical Labs to Become Profit Centers
Why Now is the Time for Labs to Embrace Direct-to-Consumer Lab Testing
In the article, Avunjian highlights how advancements in pathology lab software and modern medical laboratory information system (LIS software) technology are creating new growth opportunities for clinical laboratories, particularly in the direct-to-consumer lab testing space.
Avunjian points out that the rise of self-service healthcare is here to stay, and the global direct-to-consumer lab testing market is projected to grow (exponentially) in the coming years. Labs that proactively plan for and invest in this market will be strategically positioned to benefit from this high-revenue opportunity.
Discover More: Pathology Software and Laboratory Information Technology
Preparing Your Organization for the Direct-to-Consumer Lab Testing Market
So, how can laboratories position themselves to successfully enter and then thrive in the direct-to-consumer lab testing space?
The answer is clear: by partnering with innovative laboratory information system vendors that offer scalable, future-ready LIS software solutions, such as the LigoLab Informatics Platform, a fully integrated, all-in-one system that combines advanced laboratory information system functions with modules for lab revenue cycle management (lab RCM) and direct-to-consumer lab testing workflows.
Discover More: The Best Laboratory Information System Companies and the Advantages They Offer to Their Laboratory Clients
LigoLab’s TestDirectly (TestDirectly.com) is a user-friendly online portal that enables clinical labs to enter the direct-to-consumer market. It supports every step of the direct-to-consumer lab testing workflow, including digital patient registration, test kit ordering, result delivery, telemedicine, physician approval, and ePrescribing. This all-in-one solution directly connects labs and patients while also unlocking new, high-growth revenue opportunities.
To learn more, you’re invited to watch the video tutorial (below) that highlights the TestDirectly home test kit workflow.
The Future of Labs: Digitally-Enabled Care Hubs
Avunjian envisions a future where clinical laboratories evolve into digitally-enabled care hubs, powered by modern laboratory information system software that seamlessly supports telemedicine and concierge-style patient services.
In the MedCity article, he illustrates this transformation by walking readers through what a reimagined clinical lab experience could look like from the patient’s point of view.
Avunjian concludes the article by emphasizing that direct-to-consumer lab testing can serve as a protective buffer during uncertain times, and that early adopters are already reaping the benefits of this expanded outreach model.
Looking ahead, he predicts even greater advancements as technologies for patient monitoring and risk stratification continue to strengthen the connection between provider and patient.
Discover More: LigoLab’s Direct-to-Consumer Lab Testing Portal: An Innovative Solution for an Industry-Wide Problem
TestDirectly Turns Medical LIS Organizations into Direct-to-Consumer Labs
TestDirectly is a versatile molecular lab software and direct-to-consumer lab testing portal, designed to streamline testing for medical labs and urgent care centers. This platform, developed by LigoLab, offers a comprehensive and user-friendly pathology lab software solution that eliminates traditional barriers such as paper forms, data errors, and reporting delays, making it ideal for a range of direct-to-consumer lab testing scenarios.
Since its launch in 2020, TestDirectly (and TestDirectly.com) has significantly enhanced patient access and lab efficiency in direct-to-consumer labs by supporting flexible workflows for both diagnostic and preventative screenings. The portal enables automated and secure patient access to test results (consumer lab reports), thereby improving the patient experience and test turnaround times.
Key functionalities include patient self-registration, scheduling, laboratory billing support, pooled testing, and vaccination tracking, making it an efficient and scalable pathology report software solution for labs aiming to enhance service offerings and patient outreach.
Discover More: Highlighting the Versatility of the TestDirectly Direct-to-Consumer Lab Testing Portal
LigoLab’s Integrated Medical LIS System and Laboratory Billing Software is a Catalyst for Growth
Clinical laboratories and pathology groups are increasingly adopting integrated LIS software solutions to enhance efficiency and tackle common challenges like data silos, compliance risks, and workflow inefficiencies. That’s because when labs use separate LIS system software and laboratory billing platforms, they face operational issues such as data transfer bottlenecks, lack of interoperability, and increased error rates, all of which can delay billing, reduce productivity, and add compliance risks.
Conversely, unified LIS software solutions with integrated lab revenue cycle management (lab RCM) provide seamless data flow, enhanced data integrity, and real-time operational insights, benefiting both financial health and compliance.
A fully integrated lab information system improves transparency, streamlines updates, and minimizes training and IT demands by consolidating laboratory tasks under one platform. As laboratories scale, an all-in-one LIS software platform supports growth by accommodating larger data volumes, automating lab billing processes, and aligning regulatory updates, ultimately lowering operational costs and improving patient satisfaction.
Discover More: How to Turn Your Mid-Sized Medical Laboratory into a Thriving Large-Scale Operation
Tiered Pricing with Customized Solutions and Optimal Value for All Medical Labs
Have you heard about LigoLab’s new tiered pricing model for its medical LIS & lab RCM informatics platform?
If not, we have some great news for you.
LigoLab’s tiered pricing allows medical laboratories to select a package that aligns with their specific needs, growth goals, and operational complexity. This flexible approach replaces the one-size-fits-all model, supporting labs of all sizes and types.
The Essential Tier offers a straightforward LIS software solution, ideal for smaller pathology groups and molecular labs focused on essential functionalities.
The Professional Tier expands on the Essential Tier with advanced analytics, robust integration capabilities, and enhanced tools for streamlined laboratory workflow management.
The Advanced Tier is designed for high-volume labs, delivering top-level efficiency, LIS system automation, and dedicated support.
Finally, the Enterprise Tier caters to regional and national laboratories, offering extensive scalability, complete departmental integration, and fully customizable workflows.
Each LigoLab pricing tier serves as a step up in a lab's growth roadmap, enabling smooth progression without migrating to different LIS software platforms.
For labs seeking an optimal, scalable LIS lab solution that evolves with their business, LigoLab’s tiered pricing offers options tailored to meet diverse operational requirements.
Contact a LigoLab product specialist today to explore which tier best fits your laboratory's operational and financial needs.
